Strategy and Planning

As a small business owner, marketing your business can be a daunting and overwhelming prospect and keeping up with day-to-day activity in addition to maintaining a clear vision for the future are challenging - particularly by yourself.

It’s really important to have a clear vision for your business and a plan for achieving it– if you don’t, how will you know you’re on track if you have no clear idea of where you’re going!

Do you find :

It's difficult to get a clear message to your prospects - both on and offline
You never know which activity you 'should' be doing to maximise sales
You have no clear strategy or plan and just jump from one activity to the next
There are so many 'experts' telling you what to do, but you don't really know what works for you
You have a niche, well sort-of, but it's not really very well defined
It's really hard to do strategy and planning by yourself

Don't let your lack of knowledge, planning and motivation hold you back from creating the successful business you know you are capable of.

When we work together in partnership you will:

Create clear and effective marketing messages for your business that sell
Have a customised action and activity plan to enable you to attract all the clients you can handle
Create a marketing plan that will help you stay motivated and on-track with your sales targets
Understand which activities generate sales for your business and create a plan to implement them
Know exactly how to prioritise your activities in order to make the most effective use of your time
Have a set of practical tools and techniques to enable you to accelerate your business through effective marketing

Do you want to carry on struggling with the same activities that are not really bringing you the success you desire and deserve or do you want to move up a gear and take control of your marketing to make it work hard for you and your business and bring you all the clients you can handle?

Imagine how good you will feel when your marketing brings you a great return on investment - every time; and just imagine what it would be like to continually and consistently attract your ideal clients to your business - and enjoy working with everyone of them!

Seven years working for a top marketing consultancy and many more running my own business have taught me several very important factors in creating a successful business:

You can't do it all on your own

Whether it's defining your marketing strategy and routes to market, writing and implementing an effective marketing plan or staying motivated and being held accountable for the day-to-day activity, we all need support, guidance, mentoring and an objective sounding board for our ideas. My personal experience is that regardless of how much knowledge, skill or experience you have obtained, you can only see as far as your own horizons and are often limited by self-imposed boundaries.

Friends are not the most objective supporters!

When you ask friends for feedback and support, they will often only tell you what they think you want to hear and if they are not in your target market then they will probably find it hard to really get into the mindset of your ideal client. They are also unlikely to be skilled in asking you the right questions and getting you to push your boundaries.

Effective planning DOES make a difference.

And by planning I don't mean just a guestimate of the number of sales you will make next month. Creating a detailed, targeted sales and marketing plan not only keeps you focused on what you need to do, but provides a practical way of measuring how well you are doing in generating the required number of leads each month.

You need a vision

Many small business owners get stuck in the day-to-day activity and often lose sight of why they started the business in the first place. Having a clear, compelling and long-term vision for your business is a huge motivator and driver; combine that with a professional and practical marketing plan that keeps you focused on both short and long-term goals, and you have a recipe for success!

Imagine how great you will feel when you have:

Created clear and effective marketing messages for your business that sell
A customized action and activity plan to enable you to attract all the clients you can handle
Created a marketing plan that will help you stay motivated and on-track with your sales targets
learnt which activities generate sales for your business and have created a plan to implement them
understood exactly how to prioritise your activities in order to make the most effective use of your time
A set of practical tools and techniques to enable you to accelerate your business through effective marketing.

Investment

One 2-hour session

2-hours to brain-storm, gain clarity, create a strategic plan, create effective marketing messages, learn new marketing techniques and how to implement them into your business

Investment £195

Four Hours

Invest in 4 hours of marketing and business support to use when and how you like over a period of three months.

Investment £350

1-day - Complete overhaul and strategic blast

This includes a full day of consultancy where we focus totally on how to move your business forward through effective marketing, creating a strategic vision, effective sales & marketing plan and a practical activity plan. This package also includes email support for 2 weeks following the session

Investment £555

Marketing and Activity Plans

I will work with you to create detailed and effective marketing and activity plans that will keep you focused on your day-to-day activity and provide an essential tool for measuring the effectiveness of your campaigns.

Prices dependent on requirements and complexity of business.

Review of existing materials and copy with full report

A professional and objective review of your existing materials and strategy with recommendations and critique on branding, style, marketing messages and overall copy.

Investment - from £95 upwards depending on requirements

To find out how I can help you create effective results through dynamic marketing, contact me for a no-obligation consultation on: